Executive Overview
Company-wide revenue, profitability and operating health across the trailing six months.
Total Revenue₹2.11Cr
+46.3%vs. Jan
Gross Profit₹66.22L
+41.8%vs. Jan
Profit Margin31.3%
blended gross margin
Units Sold907
200 orders
Total Cost₹1.45Cr
COGS + fulfilment
Avg CAC₹24.40
per acquired customer
Avg Conversion5.22%
session to order
Churn Rate22.0%
watchof customers
Revenue & Profit Trend
Monthly performance, Jan–Jun 2026
Revenue by Category
Share of total revenue
- Beauty50.9%
- Electronics28.0%
- Home13.5%
- Fashion7.6%
Revenue by Region
Ranked by total revenue
Top Products by Profit
Highest contributing SKUs
1Skincare
₹19,20,904
2Headphones
₹8,37,425
3Haircare
₹8,35,791
4Fragrance
₹6,46,256
5Smartwatch
₹5,44,496
Transactions
Order-level detail — search, sort and export
| ORD-1177 | 2026-06-27 | Tara Dubey | West | Beauty | Google Ads | 6 | ₹3,24,339 | ₹84,527 |
| ORD-1075 | 2026-06-26 | Diya Menon | North | Beauty | Referral | 4 | ₹1,37,151 | ₹46,622 |
| ORD-1085 | 2026-06-25 | Meera Pillai | South | Beauty | Google Ads | 7 | ₹1,55,577 | ₹56,651 |
| ORD-1127 | 2026-06-24 | Aditya Nair | East | Fashion | Referral | 7 | ₹1,07,078 | ₹38,845 |
| ORD-1181 | 2026-06-24 | Arjun Mehta | East | Electronics | Organic | 5 | ₹1,42,781 | ₹50,048 |
| ORD-1151 | 2026-06-23 | Diya Menon | South | Electronics | Organic | 3 | ₹61,475 | ₹14,924 |
| ORD-1170 | 2026-06-23 | Tara Dubey | South | Home | 1 | ₹15,345 | ₹5,671 | |
| ORD-1018 | 2026-06-21 | Aarav Shah | North | Fashion | Google Ads | 1 | ₹6,498 | ₹2,055 |
| ORD-1090 | 2026-06-21 | Myra Reddy | East | Fashion | 7 | ₹82,289 | ₹22,937 | |
| ORD-1031 | 2026-06-15 | Dhruv Bhat | North | Home | Meta Ads | 8 | ₹52,195 | ₹17,059 |
Showing 1–10 of 200
1 / 20
Automated Insights
Generated from the current filter selection
- East is the strongest regionEast leads on profit at ₹21,33,040 from ₹67,70,708 revenue — prioritise inventory and fulfilment capacity here.
- Beauty drives category profitBeauty contributes ₹34,02,951 in profit. Expand the assortment and bundle high-margin SKUs to compound the advantage.
- Churn is running at 22.0%Retention risk is concentrated in newly acquired customers. Fund onboarding and lifecycle programmes before scaling paid acquisition.